Related: iOS App Development, Universal Links, URL Scheme.
URL Scheme
| Pros |
Cons |
| Easy to implement out of the box |
Will always ask for permission (pop up) |
| No extra backend required |
User are not familiar with this type of URLs |
|
Won't work in other platforms (such as Android) |
|
Won't work if app is not installed |
Universal Links
| Pros |
Cons |
| Won't ask for permission |
Static backend with ssl needed |
| Won't open the browser |
More complex to implement |
| Completely compatible with other platforms |
|
| Fallback url if app is not installed |
|
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