I decided to move from medium to a standalone blog, so welcome
Why so volatile
Good old LJ
When I’ve just started at LJ there was a very cool community. Strangers came to your blog to write comments and to get acquainted with you. That’s something that I don’t see in the internet nowadays. People follow each other but they don’t get acquainted. Seems like “following” has gone down in value.
Furthermore, there were a lot of trolls, that sometimes came to your blog from nowhere to poop in your comments. That was so funny.
Years have passed. LJ has stagnated both as a service and community. LJ looked (and is looking now) like internet in 2000 (very ugly). After some time LJ as a platform started bringing almost zero value to its authors. Internal traffic has vanished.
Obviously, LJ is facing very high churn rate, that has a strong effect on the whole service.
When I moved to WP I didn’t notice much difference in traffic comparing to my old blog on LJ, but at least it looked better.
Yet another blogging platform is dead! Long live yet another blogging platform
When I first visited medium, I though it would be a new LJ of the post-facebook age.
At first site medium looked like an increadible place for writers. I could hardly find anything I didn't like in it. If you asked me to recommend you a blogging platform a year ago, I would have definitely recommended medium.
Community and traffic are the main two things blogging platform can give the author. Community is close but isn't equal to traffic. Community is more about responsiveness and feedback of the auditory.
The last but not least point is pleasant UI/UX for your readers to have a good time reading.
Does Medium have it? It turns out that it doesn't.
Sign-in pop-up screen at medium will be a barrier for the major number of your readers. They are likely to write you on facebook when your repost your own publication and will hardly ever do it on medium.
Traffic is very important. My followers at FB and twitter is a special kind of vanishing species. According to medium stats, medium internal trafic is about 25% of the whole tiny number of my visitors.
Once I accepted invitation to be published at some medium-based-magazine and got the following the stats:
25% of medium intenal traffic and 3-X of my average publication traffic with the help of their group at FB and other FB groups that reposted this story.
I've always adored the minimalistic look of medium, but they've decided to flood it with internet marketing bullshit, forcing user to sign-up/download app/buy subscrption/whatever.
If you are a writer you may not even guess how much pain your every second reader feels before even starting to read you. The second portion of pain comes with the reading process itself.
Very detailed description of the issue can be found here.
Instead of turning into cozy LJ of new internet age, Medium has made a wrong turn somewhere.
Medium isn't forth being gifted your content to it.
Owners of blogging platform get the most part of the benefit from your content. It may be worth in some other cases, but medium is probably not the case.
Place where standalone blog comes into the game
Setting up a standelone blog turned out to be fairy easy, fast and cheap.
The main benefit is that you are 100% flexible owner of your content.
Move it anywhere, migrate to another blogging engine, turn it into web-service. WHATEVER.
Buy paid traffic with the sence that you are making good to yourself, not to some guy who owns medium and you.